back pain is out of style
Meet your #1 pregnancy accessory of 2026
REAL MUMS. REAL RESULTS.
Born from experience. Built to support you.
When I was pregnant, I was told to lie down. To stay still. But I knew I needed to move - for myself and for my baby.
The more I looked around, the more I realised that meaningful support simply didn’t exist.
So I started imagining what didn’t exist yet: Full-body support that honours the changes without making you feel like a problem to be fixed.
Hugup was built from that intention.
— Sława Madelska,
Hugup Founder
“Hugup has been a welcome addition to my third trimester and second pregnancy as someone who suffers with chronic pain and SPD. I needed more than a pelvic support belt as my main issue is alleviating pressure from the pubic bones and Hugup’s unique design means that the pressure is taken off my injury site.
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“Easing the weight of a growing bump isn’t just about a mother’s comfort. It’s a chance for freer breathing, more restful sleep, and a steadier heartbeat, gentle signals that reach the baby, too.
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“Hugup is incredibly comfortable, looks beautiful, and provides a real sense of support – I can wear it in any situation and would definitely recommend it to other pregnant women.
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“Hugup surprised me with its lightness and how practically unnoticeable it feels. It gives a sense of the body being embraced and can help pregnant women feel freer during physical activity.
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our comittment
Commitment #1
quality
Every Hugup piece is crafted with care in Italy, using the highest-grade materials and advanced design techniques to deliver unmatched comfort and support.
Commitment #2
Sustainability
We prioritize eco-conscious production, from responsibly sourced fabrics to sustainable packaging, ensuring that style and care go hand in hand.
Commitment #3
safety & effectiveness
Hugup has earned the Positive Opinion from Institute of Mother and Child - a leading scientific research and medical institution specialising in perinatal, maternal and child health.
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