WHY IT MATTERS?
Your body is adapting to significant changes. Your spine is supporting extra forward load. Your posture shifts. Your center of gravity changes.
You're not imagining it:
- 79% of pregnant women experience back pain
- 62% struggle with upper back tension
- 50% deal with pelvic discomfort
THIS ISN’T JUST PREGNANCY
Your spine is supporting extra load in front, pulling your body forward and stressing every muscle from shoulders to pelvis. Pregnancy belts can't fix that. Engineering can.
“Hugup has been a welcome addition to my third trimester and second pregnancy as someone who suffers with chronic pain and SPD. I needed more than a pelvic support belt as my main issue is alleviating pressure from the pubic bones and Hugup’s unique design means that the pressure is taken off my injury site.”
Why Hugup is not a pregnancy belt?
hugup
Belt
Redistributes belly weight across your entire body*
Relieves physical discomfort in 3 areas: the lower back, pelvic girdle, and upper back *
Improves posture*
Breathable, stretchy and soft material. Not itchy.
Antibacterial. Odour control
BIOMECHANICAL LOAD TRANSFER
Yes, it costs more. Here's why you'll thank yourself.
Belts are cheap for a reason. Hugup costs what real support costs.
Premium materials. Made in Italy
Breathable, soft-touch fabric that feels incredible against your skin. All-day comfort, no irritation.
Technology for support
Hugup supports your pelvis, upper and lower back. simultaneously.Biomechanical engineering that helps you move freely.
Innovation
Made in Italy with 3D-knitting technology that doesn't exist in cheap belts.
Sustainability
Eco-conscious production using recycled yarns. The opposite of fast fashion – better for you and the planet. Ethically made.
REAL MUMS. REAL RESULTS.
SOCIETY OFTEN EXPECTS HEROISM FROM WOMEN THROUGHOUT PREGNANCY, TAKING THEIR READINESS TO MAKE SACRIFICES FOR GRANTED. WE REFUSE TO ACCEPT THAT PAIN & discomfort ARE AN INEVITABLE PART OF BEING PREGNANT
— Slawa Madelska
Hugup Founder