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HOW IT WORKS?

Feel grounded and confident in pregnancy's most demanding phase. Crafted in Italy using Q-SKIN® yarn with built-in silver ions, Hugup delivers gentle support exactly where you need it most, without compromising on comfort or style.

HOW IT WORKS?

1/6 GETTING STARTED

HOW IT WORKS?

2/6 Putting On the Top

HOW IT WORKS?

3/6 Putting on the Belt - One Side

HOW IT WORKS?

4/6 Putting on the Belt - the Other Side

HOW IT WORKS?

5/6 Adjusting the Belt

HOW IT WORKS?

6/6 Check Your Fit

Do you have any questions?

Get in touch with our consultant for personal help with anything related to the product.

Size guide

Finding your size is the first step to making Hugup work for you. Hugup is designed to adapt as your body changes. 

Use this page to choose your starting size. If anything feels uncertain, we are always here to help.

XS

7th month (28–31 weeks): hips
90–95 cm
8th month (32–35 weeks): hips
92–97 cm
9th month (36–40 weeks): hips
94–99 cm

S

7th month (28–31 weeks): hips
96–101 cm
8th month (32–35 weeks): hips
98–103 cm
9th month (36–40 weeks): hips
100–105 cm

M

7th month (28–31 weeks): hips
102–107 cm
8th month (32–35 weeks): hips
104–109 cm
9th month (36–40 weeks): hips
106–111 cm

L

7th month (28–31 weeks): hips
108–114 cm
8th month (32–35 weeks): hips
110–117 cm
9th month (36–40 weeks): hips
112–119 cm

XL

7th month (28–31 weeks): hips
115–124 cm
8th month (32–35 weeks): hips
118–127 cm
9th month (36–40 weeks): hips
120–129 cm

XXL

7th month (28–31 weeks): hips
125–135 cm
8th month (32–35 weeks): hips
128–138 cm
9th month (36–40 weeks): hips
130–140 cm
XS S M L XL XXL
7th month (28–31 weeks): hips 90–95 cm 96–101 cm 102–107 cm 108–114 cm 115–124 cm 125–135 cm
8th month (32–35 weeks): hips 92–97 cm 98–103 cm 104–109 cm 110–117 cm 118–127 cm 128–138 cm
9th month (36–40 weeks): hips 94–99 cm 100–105 cm 106–111 cm 112–119 cm 120–129 cm 130–140 cm
Illustration showing how to measure from the sacrum around to under the bump

How to measure

This measurement is different from the one you might know from classic size charts, but it’s the most accurate way to find your perfect fit.

  • Stand comfortably with your feet hip-width apart
  • Locate your sacrum - the flat bone just above your buttocks
  • Place the start of the tape measure there
  • Bring it forward on a diagonal line, ending under your bump
  • Check the illustration to make sure your tape follows the same path

Which number to use

Use your current hip measurement and compare it with the table above to find your size. The pregnancy months are just a guide. Every body grows differently, and that's completely normal.

Focus on the numbers, not the labels.

If your number falls between two sizes, choose the smaller one. Hugup fabric has a bit of stretch and adapts with you.

More fit tips waiting for you

How do I know what size to buy during pregnancy?

Start by taking measurements. Place the tape measure from the sacrum just above the buttocks, diagonally under the belly, to the front. Then match your number to the chart on our Size guide. You’ll also find pregnancy months as a rough guide, but your current measurement matters most.

If you're between sizes, go for the smaller one. The fabric is soft and stretchy, and adapts as you grow.

And if you’d rather we help you, just schedule a call with our expert. We’ll work it out together.

How do I know if it fits well?

When Hugup fits well, it feels like gentle support. Not too tight, not too loose.

Here’s what to look for:

  • The fabric lies flat, with no bunching, gaps or deep folds
  • Straps and bust sit close to your body without digging in
  • The lower band stays in place when you move, no rolling or slipping
How do I know if the belly support is working?

It should feel like a gentle lift from underneath. Light and supportive, never tight or bulky.

You’ll know it’s right when:

  • You feel soft support as you stand or walk
  • Your lower back gets a bit of relief
  • Moving feels easier and free, not restricted

If it feels bulky or holds you back, it’s worth adjusting or trying a different size.

How far should the top reach?

The hem should sit just below your buttocks. If you want to see how it looks when it’s right, watchthis short video.

What if I can’t zip it up?

Use the small loop at the bottom and the tab at the top to guide the zipper. This makes it easier to close, even with a bump in the way. You can also watchhow to zip up your Hugup easilyfor a quick demo.

Can I wear a bra under my Hugup?

Yes. Hugup is designed to be worn with or without a bra. Choose what feels most comfortable and supportive for you.