FEEL LIGHT HOLD TIGHT
Discover your pregnancy power suit
Bump Up Your Style!
Confidence starts with comfort. Remember when you could throw on anything and feel amazing? Yeah, we remember too. Our supportwear brings that confidence back, because growing a human doesn't mean sacrificing your style. You're still you, just with better curves.
EXPERIENCE THE DIFFERENCE
Belly wrapping has supported women through pregnancy for centuries. We teamed up with doctors and physiotherapists to understand why it works so well. The result? Lightweight supportwear made in Italy that brings you that same relief every day.
EMBRACE YOUR JOURNEY
Pregnancy changes everything – your body, your priorities, your sleep schedule. But here's what stays the same: you deserve to feel good. Our mission is simple. Restore the joy in this journey while keeping you supported. Whether you're conquering meetings or conquering nap time, we're here for it all.
TO HOLD & BE HELD
Born from experience. Built to support you.
Hugup was born from the need to move to maintain good health, even when the whole world said to “slow down.”
Our Founder designed the support she couldn’t find. Not shapewear or an outdated belt. The real support: soft, breathable, clinically informed, and made to move with you.
Our commitment
We’re obsessed with making moms feel incredible—combining high-tech fabrics, top-notch support, and style that turns heads. Because moms deserve nothing less.
Commitment #1
Crafted with Care
Every Hugup piece is crafted with care, using the highest-grade materials and advanced design techniques to deliver unmatched comfort and support. We’re here to make sure moms feel their best, every step of the way.
Commitment #2
Sustainability matters
We’re committed to leaving the world better for our little ones. That’s why we prioritize eco-conscious production, from responsibly sourced fabrics to sustainable packaging, ensuring that style and care go hand in hand.
Commitment #3
Building you a village
Hugup is more than a brand—it’s a community. We’re dedicated to connecting, supporting, and celebrating moms everywhere. Through shared stories, expert advice, and real-life connections, we’re creating a space where every mom feels seen, heard, and empowered. Together, we thrive.
Support You’ll Love!
Style it like you mean it.
Tap into the movement
@hugup_official
